Strategic Plan to Combat IP Theft Falls Short
June 22nd, 2010This morning, the White House released the Administration’s First Joint Strategic Plan to Combat intellectual Property Theft by Intellectual Property Enforcement Coordinator, Victoria Espinel. It falls so far short of the mark that the best news of all is that it is called the “First” such Plan.
The “Second” Plan would do well to cover three major flaws. First, the “IP” catch-all does a disservice to everyone. Vice President Joe Biden’s statement melded very different “intellectual property” disciplines into a single sentence. Copyrights are entirely different from trademarks. Counterfeit goods are entirely different from patent infringement. While it may make good theater to speak of the evils of counterfeit drugs that only pretend to be what they claim to be, and pose a health risk for those who buy them, in the same breath as copyright infringement by selling an infringing copy of a movie in China before it is released theatrically in the United States, those two illegal actions are entirely different, and warrant entirely different approaches. Victoria Espinel should assume some responsibility for intellectual precision in the face of inside-the-beltway political jargon. The American public deserves no less than an honest treatment of each distinct form of “IP” — copyright, trademark, patent, or trade secret — on its own merits.
Second, the entire Plan protects only one set of interests. In the case of copyrights, for example, the Administration has based the entire Plan on the needs of copyright owners who seek to commercially exploit their works. There is not the slightest hint of concern for the far greater number of U.S. copyright holders who have no interest in commercial exploitation. Let’s face it: Pretty much any child is a copyright holder by the time they enter kindergarten, given that a work is copyrighted from the moment of creation. Billions of e-mail messages, blog posts, Internet comments, YouTube videos, and tweets have been published by millions of Americans. Many of these have been “re-tweeted,” forwarded, or replied to while copying the original message. I dare say that the vast majority have no intention of suing someone for copyright infringement for replying to or forwarding an e-mail message, or for re-tweeting. Yet, the Plan makes no provision at all for protecting the First Amendment right of such copyright holders to have their material reproduced without fear of breaking the law. The law presumes that every copyright owner (which is to say, certainly, anyone over two years old) is a copyright maximalist, claiming “all rights reserved,” even when reserving our rights is the last thing we want to do. The Copyright Office has a nice database of works for which the copyright was registered, but, sadly, has never bothered to add even one additional field to let a copyright holder insert an ending date prior to the “life plus 70 years” maximum protection, much less insert notices of pre-licensing of certain uses, such as non-commercial copying. For a country that prides itself in the First Amendment’s protection of freedom of speech, those who do speak have their speech needlessly suppressed out of fear that repeating it may result in a lawsuit for $150,000 in statutory damages.
Third, the Plan is entirely one-sided. The Copyright Act, in granting the specific exclusive rights that are protected (in section 106), begins by making them “subject to sections 107 through 122.” In other words, the Copyright Act makes clear that the exclusive rights granted in section 106 do not include a whole litany of non-infringing uses outlined in those sections, such as the right to re-distribute lawfully made copies, the right to make fair use of works, the right to make copies for the vision impaired, and so on. Absolutely nothing in the Plan suggests any interest at all by the Administration in halting the infringement of non-exclusive rights set out in sections 107 through 122. Similarly, the Supreme Court has made clear that any right not granted is reserved non-exclusively to the public. For example, there is the exclusive right to perform a work publicly, but the right to perform a work non-publicly (or privately) is not in that grant. Thus, private performances of a work remain as a constitutional right protected by the First Amendment. But, once again, the Plan says nothing to suggest any interest on the part of this Administration in protecting such non-exclusive rights from infringement, even as some copyright owners use technology to prevent such non-exclusive uses of their works, thereby becoming the infringers of non-exclusive rights.
There are already a number of instances in which major copyright holders are infringing these non-exclusive rights, and attempting to nullify entitlements such as the first sale doctrine, for the sole purpose of … what did Joe Biden call it? … Oh, yes, “theft,” pure and simple. Selling copies that are laced with technologies or “licensing” terms to prevent the owners from engaging in secondary sales, just to drive up U.S. prices by preventing Americans from enjoying the bargain of used, gift or traded copies. Technology is used to destroy legally made copies after a period of time, just to prevent people from enjoying non-exclusive private performances - unless they pay more. Even as I write, the Supreme Court is considering the question of whether it is just fine and dandy for a copyright holder to circumvent the rights of owners of lawfully made copies to sell, lend, rent or give them away without the copyright owners permission, merely by making the copies abroad. The Plan speaks of U.S. jobs. What about the jobs being outsourced just so a copyright owner can engage in price discrimination against the U.S. consumer? Just so the copyright owner can eliminate price competition form cheap rentals or used copies? Just so a copyright owner can destroy the secondary sales and rentals markets?
Ms. Espinel: For your second Plan, please take off the blinders. Copyrights and other so-called “intellectual property” laws were not created for major corporations to funnel dividends to their investors. They have limited objectives, and are intended, ultimately, to serve the public good. It does the public no good at all to, on the one hand, fight piracy in illegal reproduction of copyrighted works, while on the other, (1) maintaining a copyright scheme that burdens the free speech of those who do not want copyright protection and (2) allowing copyright owners to suppress legitimate retail competition in the sale or rental of legally made copies — legal secondary sales and rentals may, after all, be one of the very best antidotes to piracy.
The best solution for copyright infringement is a vibrant, competitive and creative retail sector selling non-infringing copies, and a vibrant, competitive and creative non-commercial sector in which millions of Americans are free to dedicate their creative works to the public domain.